Every gentleman needs suits and everyone knows comparing with the off-the-rack garment, a custom-made suit makes you feel more comfortable, unrestricted and look fantastic. After doing a menswear market research in Australia, there are two main reasons of eTailor’s born. On the one hand, traditional custom-made suit still takes the outdated fitting process and it takes time and cost more money. On the other hand, the cost performance of menswear in department store still cannot meet consumer’s expectation.